I successfully led the rebranding of Software Blueprints (SWB), formally Visual Design Architects by conducting thorough research and analysis, followed by a strategic overhaul of the brand's positioning and identity. We defined the unique value proposition and identified the target audience as individuals needing clarity for their software ideas before investing significant time and money with a custom software design company. Together, we established a clear brand mission, vision, and core values. I revamped the visual identity by designing a modern logo, and selecting a cohesive color palette and typography. Additionally, I crafted compelling brand messaging, including a memorable tagline and a consistent brand voice, ensuring the key messages resonated deeply with the audience. This comprehensive rebranding effort not only rejuvenated the company’s market presence, but also significantly boosted its recognition and appeal.

• Logo design

• Brainstorming

• Brand identity design

• Website copywriting

about the company

Software Blueprints (SWB) is a company with years of experience in the software industry, dedicated to helping clients save money and time. Recognizing a need in the market, SWB specializes in designing comprehensive software blueprints before clients seek quotes for development work. By solidifying the concepts and designs of their ideas early on, clients receive more accurate quotes and reduce the time spent with development companies. This strategic approach not only ensures clarity and precision in the project scope, but also results in significant cost savings for clients. SWB's unique pre-development planning sets it apart, providing invaluable support to clients in the software development process.