Portfolio — Luke The Orange

Work Overview

At Redmark Entertainment, I led a social media marketing campaign designed to amplify brand awareness and recognition. We identified our target audience as theme park goers with multigenerational groups. We developed a dynamic content strategy featuring engaging videos and live prototyping showcases. We chose popular platforms like Instagram, TikTok, and YouTube to maximize reach and visibility. Highlighting real users interacting with our product, we fostered a vibrant community around Redmark Entertainment. Our data-driven approach allowed us to make real-time optimizations, ensuring the campaign's success. Through these strategic efforts, we not only met but exceeded our campaign objectives, significantly boosting the brand's presence.

```
Social Media Strategy
```
```
Content Creation
```
```
Social Media Management
```
```
Social Media Copywriting
```

```
Analytics and Metric
```
```
Defining Audience
```
```
Engagement Tactics
```
```
Platform Selection
```

about the company

Redmark Entertainment leverages augmented reality in mobile technology to enhance real-world experiences. Aiming to redefine how users interact with their mobile devices and add new perspectives to everyday life.

The company's mission centers on increasing user enjoyment in environments such as museums, schools, and parks, especially during time in lines and underutilized transition times, while also creating the ability to direct users physically in specific directions. offering innovative solutions designed to maximize user engagement. Redmark Entertainment transforms these idle moments into engaging and enriching opportunities.

Work Overview

I successfully led the rebranding of Software Blueprints (SWB), formally Visual Design Architects by conducting thorough research and analysis, followed by a strategic overhaul of the brand's positioning and identity. We defined the unique value proposition and identified the target audience as individuals needing clarity for their software ideas before investing significant time and money with a custom software design company. Together, we established a clear brand mission, vision, and core values. I revamped the visual identity by designing a modern logo, and selecting a cohesive color palette and typography. Additionally, I crafted compelling brand messaging, including a memorable tagline and a consistent brand voice, ensuring the key messages resonated deeply with the audience. This comprehensive rebranding effort not only rejuvenated the company’s market presence, but also significantly boosted its recognition and appeal.

```
SEO Content Writing
```
```
Content Writing
```
```
Content Editing
```

```
Logo design
```
```
Brainstorming
```
```
Brand identity design
```
```
Website copywriting
```

about the company

Software Blueprints (SWB) is a company with years of experience in the software industry, dedicated to helping clients save money and time. Recognizing a need in the market, SWB specializes in designing comprehensive software blueprints before clients seek quotes for development work. By solidifying the concepts and designs of their ideas early on, clients receive more accurate quotes and reduce the time spent with development companies. This strategic approach not only ensures clarity and precision in the project scope, but also results in significant cost savings for clients. SWB's unique pre-development planning sets it apart, providing invaluable support to clients in the software development process.

Work Overview

As an expert educational video script writer, my work with Complexly showcases my comprehensive skill set in creating impactful educational content. I take projects from conception to completion by coming up with engaging and innovative ideas, thoroughly researching them, and pitching them to the editorial panel. Once approved, I write the scripts, collaborate with editors to refine the content, and rigorously fact-check to ensure accuracy. Additionally, I contribute creative input for graphics, enhancing the visual appeal and educational value of each video. This holistic approach ensures that Complexly's videos are both informative and captivating, maintaining their reputation for delivering high-quality educational media.

```
Content Editing
```
```
Pitching
```

```
Script Writing
```
```
Content Research
```
```
Fact Checking
```

about the company

Complexly produces SciShow and Crash Course, where they believe that the journey of understanding is as powerful as the outcome. While the human species may never fully grasp its own nature or the universe, they see this continuous pursuit of knowledge as a strength rather than a shortcoming. Their mission is to enhance this process by creating content that reflects our excitement and enthusiasm for complex ideas. SciShow delves into unexpected scientific subjects, capturing the wonders of our bizarre universe in an accessible and enjoyable way. Crash Course revolutionizes traditional learning by offering over 45 fast-paced courses in humanities and sciences, transforming textbook information into engaging educational experiences. With hundreds of millions of views and a global audience, Crash Course serves students, teachers, and casual learners alike, making quality education accessible to all.

Work Overview

As a video production freelancer, I handle every aspect of creating awesome videos. From planning out the visual and narrative flow with detailed storyboarding to conducting thorough research for accurate and compelling content. My scriptwriting focuses on making information clear, engaging, and fun to watch. I’m great at organizing everything in pre-production and skilled at operating the camera during shoots. In post-production, I excel at video editing and refining audio, plus picking or creating the perfect music to match the vibe. I pride myself on clear communication with clients, understanding their needs, and being flexible with feedback to ensure the final video hits the mark.

```
Script writing
```
```
On video presenting
```
```
Video shooting
```
```
Video editing
```
```
Graphics generation
```
```
Client Collaboration
```

```
Concept Development
```
```
Research and Scriptwriting
```
```
Project Management
```
```
Camera Operation
```
```
Music Selection
```

My About Page